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A category of variable data print applications in which the application is created based on the known information of a target audience. In order to effectively use the push model, a marketing organization collects information concerning the interests and buying patterns of the target audience. The data is used to create marketing pieces that are specific to the individuals and groups within the target audience. Additional informational marketing documents and product offers can be issued when the organization believes that an individual in their target audience is ready to proceed with a purchase. One of the most common examples of a push model is used by credit card companies. Special offers are often enclosed with monthly statements that reflect the buying habits of their customers. One customer may receive information on sporting goods and outdoor activities while another customer may receive information on clothing or electronic equipment. Another example of a push campaign is a mailing issued by travel agency, providing vacation offers and discounts to their clients based on their prior travel. The examples are endless. Digital printing technology makes the push model a creative method for effective marketing.
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