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A type of VDP (variable data publishing) application that is changed, or customized, according to the requirements or interests of a specific individual. Customized VDP applications vary greatly in the degree in which the data on the application is variable. It differs from a mail merge or simple personalized piece because more elements of the document are changed for every individual. There are some customized applications in which the document layout remains the same for all individuals as well as the text blocks and graphics. This allows data, which is specific to every individual, to be plugged into the different text and graphics spaces without interfering with adjoining elements. Newsletters, brochures, and direct mail pieces are common applications that are customized. Other groups of customized applications can be very complex. Not only are the personal information, photographs, and graphics variable, but the basic layout of the document is variable as well. Text blocks, photographs, and graphic elements can be added, deleted, and rearranged to give every document a completely different look. Many of the complex customized VDP applications are known as variable layout applications.
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