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Automated Fulfillment VDP Application
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The most elaborate and complex form of VDP (variable data publishing) application because all of the elements on the document are determined by the requirements of the end user. The entire production cycle is automated beginning with the customer request and ending with the printing and fulfillment of the request. One way this type of application is initiated is when a potential client uses the Internet to request information on certain products and services. Customized literature is sent to the customer based on the requests. For example, a travel agency could provide an individual client with full color, customized brochures and trip plan guides based on the exact requests of the client, all triggered through the client's Web Site inquiries.
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