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A web-based tool used for buying and selling print products. W2P, which is a designation for Web-to-Print, is most often used as an e-commerce solution for a variable data printing environment. Since the Internet is used so widely for e-commerce, it is understandable that W2P has seen increasing popularity as a means of buying and selling print products. W2P is actually a broad term used for a wide variety of services relating to online print buying and selling. Some of these services overlap or have similar functions, but all are designed to be specifically geared toward the requirements of the clients they serve. W2P allows for a fast, efficient flow of information between buyers and sellers, providing an easy method of effective communication via a single portal. The automated processes featured with W2P systems results in fewer errors, better turnover rates, and increased profits.
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