Digital printing has allowed VDP applications to become commonplace. Almost any type of print project produced with digital equipment can be a variable data application. Since one of the strongest selling points for using digital equipment is the fact that all of the impressions that are produced during a single print run can be completely different from one another, it only makes sense to take advantage of this function as much as possible.

Listed below are only a few examples of specific applications printed as variable data projects:

• Labels for various products.
• Savings coupons for retail products.
• Event tickets for sports, theater, etc.
• Product offers sent with credit card statements, which are usually based on the purchasing habits of the particular individual.
• Insurance company policies and personalized brochures describing specific programs.
• "How to" project manuals personalized for specific home improvement projects according to information furnished by the consumer.
• Booklets containing images and specifications for new automobiles based on the information furnished by the consumer concerning the specifications they are looking for when car shopping.
• Statements from financial institutions.
• Customized brochures and booklets issued by financial services and advisors describing products and options based on the personal needs of the consumer.
• Statements from health care institutions.
• License plate tabs.
• Personalized documents from charitable organizations, describing donation options based on the individual's record of charitable giving.