|
The initials for "Media Asset Management," which is a system that allows for the effective storage and retrieval of large groups of images, videos, animations, music, and sound files collectively known as assets. MAM systems can be incorporated into existing workflow programs to help cut costs and increase efficiency. A company-wide MAM system allows different departments to share assets. For example, without a MAM system, one department may purchase an image from an outside source unaware that another department may already have the image on file. A MAM system permits all departments to pull the required assets from one source. Less time is spent in locating files, tracking multiple versions of files, reorganizing files, and transferring files. MAM systems are a very beneficial tool when working with print-on-demand and one-to-one marketing applications. The level of organization required for these types of print products is so critical that a MAM system can be regarded as a necessity for organizing customized print applications and maintaining the efficiency required for producing the jobs.
|
